IXON TO OXFORD
November 15 2010.


Oxford Products Ltd is now the exclusive UK distributor of the Macon-based IXON clothing brand. Having established itself as the leading clothing brand in France, IXON returns to the UK with a fresh range and huge ambitions.

This ambition is signalled by the brand's move into MotoGP in 2011. Next year, the company will work with paddock favourite Loris Capirossi to both raise the profile of the brand globally and to highlight its technical capabilities. Furthermore, IXON will become official sponsor to the TECH 3 team in both MotoGP and Moto2.

Track exposure is great for the brand, but mid-market sales volume is where the brand excels and where the majority of the range is targeted. Fashion and fit remain the brand's defining strengths, but it is owner Thierry Maniguet's unwaivering mission to place his products "in the market", which ensures that dealers can enjoy high volumes of sales from IXON's comprehensive range.

Thierry created his company in 1996 at the tender age of 24. Ever since, driven by the will to become one of the top five international motorcycle clothing brands, his leitmotiv is to control all aspects of the business; from production to distribution, through logistics and communication. Critical to this aim is the fact that IXON owns its own factory in China, but manages worldwide distribution from an 8,000sqm warehouse in France.

The range covers a broad range of price points in all categories of leather and textiles. These include race, street, touring, scooter, child and plus sizing as well as a particulary strong line for women.

Oxford and IXON have worked hard to develop a range specific to the UK market, which offers the right products at the the right price and with the right dealer support: strong margins supported by Oxford's marketing policy, brand new display systems offered free of charge to committed dealers and a comprehensive marketing plan for 2011.

In the first year, Oxford will work with around 50 experienced premier dealers to set down strong roots which
will firmly establish IXON as a major clothing brand in the UK.

According to Oxford's UK Sales Manager, Dean Cooper: "There is currently a huge gap in the market for a top quality, fashion-conscious but mid-priced clothing brand. IXON clothing does this while complementing our range of boots and gloves from Alpinestars and our entry level Oxford BoneDry garments."

Unfortunately, there is no longer room in Oxford's portfolio for Armadillo (scooter wear) as IXON also has a comprehensive range to cover this market segment. As a result, Armadillo will now revert to direct distribution.

To discuss the potential for IXON in your area, contact Dean Cooper on 07970 973 368 or Oxford direct on
01993 862 300 or e-mail 
sales@oxprod.com