November 18 2010.

Phoenix Distribution has been awarded Motorcycle News 2010 Wholesaler of the Year. The MCN awards recognise the very best that motorcycling has to offer and are committed to recognising excellence in the UK motorcycle industry.

The award is icing on the cake and caps off an exciting and busy year for Phoenix.

From 1st October the Newcastle-under-Lyme based firm split into two distinct entities; 2724UK, focusing entirely on the sales, marketing and management of Arai, while the Phoenix Division expanded to take on four new brands.

Adding to Phoenix's current portfolio of Abus, Kappa, Yoshimura, Pinlock, Fine Vision, Shift It and VentureShield, was a key strategy in 2010 and to that end the Nolan Group re-joined the Phoenix fold. Based in Brembate di Sopra, Italy, the Nolan Group has been manufacturing helmets since 1972 and has three brands - X-Lite, Nolan and Grex - all with a strong reputation for innovation and quality.

Phoenix also took on the UK distribution of top clothing brand REV'IT!. Introduced to the motorcycle market in 1995, REV'IT! has quickly achieved an outstanding reputation for quality, innovation and excellence with a company ethos to provide customers with the ultimate in safety, comfort and performance.

At the beginning of November, the entire company moved into new premises, with a focus on further improvement of an already excellent customer service and dealer supply chain.

Managing Director John Wakefield is, naturally, delighted with news of the MCN award; "This is a fine reward for everybody on the Phoenix team that's worked so hard in the last 12 months. There's no doubt that business is tough but we've stuck to our guns, expanded our footprint and now that we're in our new warehouse and office facilities have great plans for the future!"

For more information on the range of brands offered by Phoenix Distribution call 01782 569800, or visit or