TWO AND VISORDOWN - ON A ROLL IN 2008
February 19 2008.

Two Wheels Only has recorded an ABC figure of 30,551 for the period January - December 2007, an 18% drop year-on-year. TWO was acquired by Magicalia Media in February 2007 from Haymarket Media.

The figure belies a tremendous turnaround in fortunes for TWO with several months of sustained investment, product development and re-establishment after a difficult year at Haymarket in 2006.

Grant Leonard, Publishing Director comments:
"The whole industry has had a troubled year and the general fall in motorcycling magazine circulations of 7% is a direct symptom.

"Our performance in recent months has been very strong and shows a positive trend for 2008. For TWO, moving publishers was always going to be a rough ride but the magazine is now bang on track after a year of solid investment by Magicalia and the appointment of John Cantlie as Editor in June. Editorially the magazine is now stronger than ever and it's clear to everyone we're on a roll."

The acquisition of the UK's biggest biker community website, www.visordown.com , with over 200,000 unique users per month, is also bringing many new readers to TWO. Traffic is running both ways between site and magazine with TWO providing seven years of features, road tests and columns to enrich the site's content. News feeds and as-it-happens video reporting from events and launches is further enhancing visordown's appeal as the UK's favourite biker website.

"Between TWO and www.visordown.com we have a fantastic reach to UK bikers as well as providing a vibrant interactive community to bring motorcyclists together - and it offers an active market for the industry," says Grant. "We're further extending the TWO brand this year with the launch of the Whitham & Mackenzie Guru Guides, "What's On 2008" and "Biker Buyers' Guide" on sale in March, April and May.

"2008 is already off to a great start for us and we look forward to sharing a successful year with our industry partners."