|BIKE TRADER WEBSITE LAUNCHES NEW BIKES SEARCH
September 13 2011.
BikeTrader.co.uk has today announced the launch of its 'New Bikes Search' to UK consumers. The site at www.autotrader.co.uk/bikes/motorcycles lets users search new motorcycle models from the top eleven manufacturers, with the site expanding to other popular manufacturers in the coming months.
Users can view the latest prices, book test rides, request brochures and find local dealers - all aimed at making it easier to research and buy a new motorcycle. The unique New Bikes Search also filters relevant used stock, offering consumers the choice they have been looking for. Research shows that consumers are open to new and used bikes when searching in the buying process, but the consumer's expectation from buying a new bike versus used differs. This new search combines those needs.
New Bike Search has been built to be search engine friendly, enabling consumers to easily engage with the brand in a natural search context and, enhancing and increasing exposure for BikeTrader.co.uk advertisers.
Visitors to the page can filter bikes by make, model and cc and view a gallery of images for the bike they are interested in. Users then have the opportunity to either contact a local dealer or request a test ride or brochure direct from the manufacturer.
The New Bikes Search page will help buyers better understand what they can afford and which model suits their personal needs. They can also book test rides, request brochures and find their nearest dealer.
This enables a single point of search for both new and used stock, offering the choice they have been looking for.
Dealers will receive leads from those who are looking for a new bike. It will also allows dealers to tap into a wider range of regional advertising and lead generation opportunities. Dealers will also benefit from the launch of two new products, designed specifically to help them target new bike buyers:
- The New Bikes 'Dealer Directory' contains a full list of dealership information to help consumers find and choose a local dealer who can source their new bike. This allows dealers to have their information and offers presented to an audience of 'hot leads' that are based locally; which in turn will drive quality sales responses to the dealers, direct from the site.
- The new 'Regional Advertising' product offers dealers the ability to regionally target the New Bike buying audience, using online regional display advertising that can also be updated regularly to promote sales and special deals.
New Bikes Search supports manufacturers in a challenging market by providing opportunities via response based products that generate qualified leads on a paid per response metric or via display advertising.
Lead generation: Buyers can now request a brochure or test ride on BikeTrader.co.uk making it easier than ever before to make that first step towards purchasing a brand new bike. Manufactures will be sent leads directly containing valuable contact information about active buyers, thus increasing the chance of selling more new bikes.
Display advertising: Gives manufactures the opportunity to promote their brand onsite in a highly targeted way to an audience of buyers looking to buy a new bike now.
Dan Tye, Editor of BikeTrader.co.uk, said the launch of New Bikes Search marks a step towards the site being able to cater fully for the UK's biking audience. "We've been the market leader for used bikes for some time, so this is the start of us looking to offer a better service for those looking to buy new machines."
He adds, "When consumers look to buy a new bike, they spend a lot of time researching models and prices. Our New Bikes Search section puts all this information in one easy-to-search page. Bikers will love being able to see a dropdown gallery of all the new models they're interested in and the content supports both the educated and non-educated bike buyer. Being able to book a test ride or order a brochure from the site is a fast and easy way of getting all the details we need to make a decision."
Kay Walpole, Product Owner of BikeTrader.co.uk said with the new bike market continuing to struggle, Bike Trader is keen to help the industry sell more bikes and support consumers in understanding the cost and benefits of both new and used machines. She adds, "Our New Bikes Search page now offers a great service to the consumer and a fantastic opportunity for our dealers and manufacturers. This development work cements Bike Trader as the number one destination to buy and sell motorbikes whether new or used. As we say in our strap line - Every kind of bike for every kind of biker."