February 14 2011.

Polaris has announced the appointment of Ben Murray (above right) and Steve Canner (above left) as district sales managers.

Ben has been with Polaris since it was first set up as a UK subsidiary, having joined from a product sales background with the previous distributor. As service manager he was responsible for setting up and running the service side of Polaris Britain over the past eight years. His strengths are in his product knowledge and the strong working relationships built up with dealers over the years. Attributes he can apply as DSM covering the West of the country, from Cheshire and Staffordshire through the Midlands to Wales, Dorset and the South West.

Steve Canner's technical background developed from growing up on a farm, followed by his apprenticeship as a technician with an agricultural dealership. He joins the company from a Polaris dealer where he spent several years in commercial sales. His technical knowledge is matched by his enthusiasm for the sector, with the opportunity to help Polaris to grow as DSM for the East up to Yorkshire and across to Lancashire and Merseyside.

Phil Everett, country manager for Polaris, announced the appointments. "We're pleased to be adding the strengths of two DSMs who can make a positive contribution to the rapid growth and dealer expansion the company is currently experiencing in the UK. Polaris is increasing its number of area managers at a time when others are reducing theirs. The new DSMs join Lee Frankish, who is district sales manager for Scotland, Northern England and Northern Ireland."