SPADA LAUNCH 2011 RANGE
April 15 2011.


Feridax has announced the launch of its new 2011 own-brand Spada Clothing range. The launch is supported by a vibrant new brochure, an updated website and a programme of striking print and digital advertising, with much more planned across the year.

Visit www.spadaclothing.co.uk to see the entire range or download a free copy of the Spada Clothing brochure which showcases the new for 2011 range.

The 2011 Spada range offers something for everyone, from the safety-minded to the fashion conscious rider, no matter what their budget. In fact, riders can kit themselves out from head-to-toe with complete peace of mind from a range that includes:

Jackets - New for 2011, the Mod inspired Target Parka and the cool retro lines of the Energy Jacket.

One-piece Suits - On track for success with a broad range that has been rigorously tested and then tested again.

Violator Helmets - Top quality, funky graphics or vibrant plain colours on the new MX helmet for less than £100.

Gloves - The award winning glove range.

Boots - ST1 and Predator boots have already received plaudits from some big name magazines


From a communications point of view, expect to see a lot more of the Spada brand across 2011 and into the new-year, as there's a lot happening, including:

The 2011 Brochure - More than just another brochure, it details the broad range, but also takes a look at the sheer joy of 'rider lifestyles'

The Spada Website - A deep, information rich site that tells you everything you need to know about the entire range and more: www.spadaclothing.co.uk  

Press Advertising and Reviews - Look out for the vibrant print ads this year as Feridax continues to spread the Spada word...

"Must Try Spada!" - A cross media campaign giving the public the chance to be a Spada product tester.


"Our new 2011 range of Spada Clothing and accessories, has taken our consistently improving range to the next level of cool styling, comfort and essential rider protection." Commented Mark Ingleby, marketing manager of Feridax. "We're now into a second year of the re-brand of the Spada brand and will continue to grow the presence throughout the media. Core to the Spada ethos is the belief that biking is a pleasure and our new brochure and updated website is all about that. We also have a few special things planned for the year ahead, including something for the aspiring product tester out there."


You can learn much more about the Spada Clothing range and download a PDF of the new brochure, by visiting www.spadaclothing.co.uk