MOTORCYCLING'S QUIET REVOLUTION
May 19 2011.

Bauer Media own the biggest brand in motorcycling; Motor Cycle News; however they are also enjoying unprecedented success in the "classic" and "modern classic" bikes markets.

Only a couple of weeks ago, two of the company's Peterborough-based brands were rewarded at the company's landmark annual awards evening in London. Alongside some giant global media brands, including Heat, FHM and Empire - Practical Sportsbikes was named "Innovation of the Year" with Classic Bike taking home their long overdue award for "Magazine of the Year". Praise indeed, but it's praise that's endorsed by an army of readers and advertisers.
Practical Sportsbikes was launched in 2010 as a one-shot. The team behind it were headed up by Jim Moore, who was previously Deputy Editor of Classic Bike. Jim was only too well aware that the mag needed to carve out its own niche fast, rather than cannibalise the readership of Classic Bike. Squarely aimed at owners of '70s, '80s and '90s sports bikes, Jim describes the typical reader profile:"Practical Sportsbikes' readers aren't dreamers, they're doers, spending money on improving their bikes is part of the joy of owning a classic sportster. Tools, paintwork, engine tuning, exhausts, sticky tyres, electrical rebuilds, project bikes and suspension overhauls are just a few of the things on their shopping lists."

Such has been the appetite for Practical Sportsbikes that eight issues are scheduled for 2011.

Stable mate Classic Bike is dedicated to buying, fettling and messing about on bikes from motorcycling's glorious past.
Edited by Hugo Wilson, the magazine has been the biggest selling classic motorcycle monthly in the UK since its launch in 1978. In the last few years, following a move to include the bikes a new generation of classic enthusiasts fell in love with in their youth, Classic Bike has increased its monthly circulation figure to 45,369 copies*, making it the fastest growing classic title and the second biggest motorcycle monthly in the UK, classic or contemporary. As Rob Munro-Hall, Bauer Media's Group Managing Director put it when presenting Classic Bike with their recent accolade: "With strong ABC performances and market dominance that goes back years, this award is long overdue. Classic Bike has become a church to their legions of devoted readers."