June 28 2011.

Triumph is entering the Indian motorcycle market.

The company has named Ashish Joshi as its managing director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield. He has over 16 years of experience in Asia and Europe.

"India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in, said Nick Bloor, CEO of Triumph Motorcycles UK. "We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market."