ADVANSTAR LAUNCHES AMERICAN V-TWIN DEALER SHOW WITH 2012 DEALER EXPO
July 15 2011.

Advanstar Communications has introduced a major new event initiative by announcing the launch of the American V-Twin Dealer Show - the first premium trade show for the V-Twin Motorcycle Industry. The American V-Twin Dealer Show will deliver the single most influential gathering of V-Twin specific products and services available in the marketplace today and beyond. It will be a stand-alone event co-located with Dealer Expo, the US' largest Powersports Trade Show, but with its own registration, educational and learning component, separate environment and unique brand.


The American V-Twin Dealer Show will be held February 17-19, 2012 at the Indiana Convention Center in Indianapolis as a truly distinct event experience and destination environment for all things V-Twin. The American V-Twin Dealer Show will be a haven for Independent Specialty V-Twin Dealers, Harley Davidson Dealers, Custom Bike Builders/Designers and MultiFranchise Dealerships with large cruiser lines. The Show will deliver: cutting-edge products and services, a totally customized educational experience helping dealers solve their biggest hot-button business issues, an exclusive auction of used Harley Davidson motorcycles and a unique environment in the brand new halls of the Indiana Convention Center for product buying, education, industry networking and entertainment.

As part of this initiative Advanstar has secured Grady Pfeiffer, one of the most experienced V-Twin motorcycle industry
executives, as a key partner and brand ambassador for this major expansion of their Powersports portfolio. Grady is the
CEO of GH Marketing in Escondido, CA - a specialty marketing firm that creates sales and marketing programs for
motorcycle aftermarket manufacturers. As one of the leading trailblazers in the V-Twin Industry, Grady has been
instrumental in the initial creation of the V-Twin Expo in Cincinnati and is a regular member of many industry advisory
boards and panels that are shaping the future of the American-made V-Twin Motorcycle Industry.With a unique insight into V-Twin dealers and manufacturing brands, Grady will be advising, developing and guiding the sales and marketing strategy for the American V-Twin Dealer Show to ensure a relevant, impactful and authentic event for the industry.

Other key partners underwriting the successful launch of the American V-Twin Dealer Show include Biker's Choice, the VTwin division of leading distributor Tucker Rocky, Custom Chrome, and National Powersport Auctions (NPA) as cornerstone participants in the new venture. In addition, leading V-Twin companies such as Belt Drives Ltd., Cycle Visions and Danny Gray have also formalized their commitment to the 2012 Show. "Biker's Choice is thrilled to partner with Advanstar as an anchor tenant in the inaugural American V-Twin Dealer Show.

Dealer Expo is the largest powersports dealer event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. Dealer Expo is open to qualified members of the powersports retail trade.


The 2012 Dealer Expo will take place at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, IN, from February 17-19, 2012. For more information please visit www.dealerexpo.com