|LAMBRETTA SALES SURPRISE
July 27 2011.
Lambretta importer WK Bikes has reported that the first shipment of the relaunched iconic brand, due here in August, has all but sold out to the trade, with many dealers already taking deposits from enthusiastic customers ahead of delivery.
WK started taking orders from dealers as soon as its new Lambretta UK distributor agreement was announced in June, and following a tour of dealers with a pre-production demonstration machine last month, the order book for the first delivery of the Ln125 model is close to full.
"To be honest, we are a bit taken back by the response," said a clearly delighted WK sales manager, Henry Maplethorpe. "We knew there would be plenty of interest in the new Lambrettas, because the factory has done such a great job of retaining the classic style around a technically contemporary machine, but the immediate positive response from dealers and potential customers has been a welcome surprise."
The newly-revived Italian Lambretta company showed its new models at last year's Milan motorcycle show. The styling is clearly based on the original 1950's and 1960's models, but with the advantage of modern suspension, brakes, electronics, a four-stroke engine with CV transmission and galvanised steel body panels.
Visit the English section on the Lambretta factory website at www.lambrettamotorcycles.com
WK Bikes is expanding its Lambretta dealer network in a number of areas, including London and Scotland.
For dealer enquiries e-mail firstname.lastname@example.org
LAMBRETTA Ln 125 SPECIFICATION:
Displacement - 124,6cc
Engine - 4 stroke single cylinder
Power - 6,5 Kw - 8000 rpm
Max torque - 8,33 Nm - 6500 rpm
Cooling System - Air
Starter - Electric
Fuel System - Carburettor
Transmission - Automatic twist and go
Front Suspension - Telescopic Fork
Rear Suspension - Single sprung shock absober
Front Brake -190mm disc
Rear Brake - Drum
Front Tyre - Tubeless 110/70-12"
Rear Tyre - Tubeless 120/70-12"
Weight - 107 Kg
Fuel Tank Capacity - 6 litres
Length/Width/Height - 1930mm/530mm/1380mm
Colours - milk/cyan, milk/red, milk/yellow, milk/coral, cream/green
Price - £3299 including VAT.