May 8 2006.
BRP (Bombardier Recreational Products) has announced that it will be re-branding its world renowned Bombardier ATV range to Can-Am.
BRP has successfully developed its range of ATVs for utility, leisure and sport markets since it entered the ATV industry in 1997. Following continual development, BRP has now selected its existing Can-Am brand, which was previously a motorcycle division of BRP, as the new brand name for its ATV range.
Can-Am was introduced in 1973 with a range of motorcycles encompassing the TnT (Track and Trail bike), which was an instant success.  Shortly after the brand was introduced, Bombardier assembled an all star motocross team in order to prove the reliability and durability of the brand and the
ROTAX(™) engine, a concept that is familiar in the company today, with the
DS650(™) reigning champion of the Paris-Dakar Rally for the last 3 years.
Can-Am then led the way in the US Cross Country and National Enduro Championships, proving that the Can-Am motorcycle was at the head of its game.
Following the success of the ROTAX engine on the motorcycle scene, BRP moved into the ATV market, first developing the TRAXTER(™) ATV for the utility and agricultural markets and later the DS650 ATV, for sports enthusiasts. BRP's dedication to designing and developing an extensive range of ATVs meant that it became the first manufacturer to offer a purpose built 2-seater ATV, with its MAX series. The desire to innovate continues today, with the recently introduced most powerful ATV currently available on the market, the OUTLANDER(™) 800 H.O EFI.
The ATVs from BRP are distributed in the UK and Eire by Jets Marivent, General Manager Paul Francis comments, "We are pleased to be supporting BRP throughout this important development, which illustrates the consistent growth and strength of the ATV range. BRP's experience has enabled its product range to evolve, enabling the production of some of the most innovative ATVs on the market."
"We look forward to presenting the 2007 ATV range shortly, which will carry the new Can-Am branding and will continue the BRP company ethos to introduce the best ATVs on the market, offering high performance, power and passion for the ultimate riding experience, with some exciting new additions," adds Paul.

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