September 22 2011.

Does your business have a website? Do you run Google Analytics on your site or have you embedded your Twitter or YouTube feeds? Do you sell direct from your website?

If the answer to all or any of these questions is yes, then you are one of the 95% plus of UK websites affected by the catchily named 'EU Privacy and Electronic Communications Regulations' which came into force in May 2011.

This piece of Euro legislation is concerned with 'cookies' - text files that your website places on your customers' computers to track and store data on their browsing habits and purchase preferences. From May, it became illegal to place cookies on a customers computer without their express consent. Failure to comply risks a fine of up to £500,000!

Although it's unlikely that small businesses in the motorcycle industry would be walloped with such a high penalty, we do have to make sure that we are compliant, and the 12 months period of grace is fast running out. There are only eight months left - it will fly past.

If you know about the regulations but haven't done anything about it or, are blissfully unaware of your responsibilities, (you will be in good company) then help is at hand. Maidenhead based Web and Internet Solutions Express have launched a website that explains what you need to do and how to go about getting a free assessment of your website.
Following the assessment, Web and Internet Solutions Express can offer its 'CookieWise' turn-key solution from £69 plus VAT for self install, or from £145 plus VAT to do it all for you.

Check out the website for more information.
As an incentive to action, book your free assessment before the end of October and quote the promotional code WISE1 and you will benefit from a 10% discount on the recommended solution price.

That's one less thing to worry about then...