September 30 2011.

Look out for the October issue of Motorcycle Trader, landing from today, complete with a Bike It insert offering a guide to top winter products and special XXX clearance lines.

This month, Bucking the Trend takes a look at Mortons Media, the publishing house that has been expanding its portfolio of motorcycle publications and classic shows. Under Market Profile, the issue reviews Buggies and Side-by-Side ATVs, a growing sector that could possibly offer another business income stream for dealers with space to fill. The Dealer Spotlight is turned on retailer Biker Bits, a small operator with a modern-day approach and, as the UK enjoys an unexpected mini heatwave, Motorcycle Trader previews the traditional winter period show-time frenzy with an offer of free-of-charge trade tickets for November's International Dirt Bike Show.

Regular columnists air their views; the News and New Products pages are packed with snippets of information and the Business Journal provides important guidance on how to stay on the right side of Advertising Standards together and updates on the latest employment and business laws.

At Motorcycle Trader we don't send unwanted and unopened multiple copies to boost the circulation figure, but if you don't receive Motorcycle Trader and think you should do, call 01273 616040 or email office@redcat.co.uk to request a copy.