June 2 2006.
Madison has been appointed exclusive distributor of Hydrapak hydration systems for the UK and Republic of Ireland, in both the Cycle and MX markets.
"We are delighted to be the exclusive distributor for Hydrapak," said Dominic Langan, Managing Director of Madison. "The Hydrapak brand fills an important gap in our portfolio, and with the arrival of the 2007 model year products later this year we will have one of the most comprehensive and technically competent ranges available."
"We are very pleased to award Madison the exclusive distributorship of Hydrapak," said Matt Lyon, President of Hydrapak. "By teaming up with one of the best and most dynamic distributors in the world we are well positioned to maximize our potential in this important market."
Madison plan to start shipping the Hydrapak range in the autumn, with the arrival of the 2007 product range.
About Hydrapak:
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line has been continuously refined to ensure the products meet performance hydration needs. In 2001, Hydrapak spun-off into an independent company focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available.  Hydrapak's complete line of products are carried by specialty retailers in over 33 countries and its drink systems can be found in some of the top consumer brands in the world.