GET ON JOINS FORCES WITH BIKE TRADER
October 13 2011


Get On and Bike Trader are working together to create the ultimate portal to provide advice and online resources for first time bikers learning how to ride and choosing which bike or scooter to buy.

Geton.co.uk, which has enticed over 40,000 new riders to join its community of two-wheeled beginners, will partner with Bike Trader, which attracts over 1.4 million unique visitors every month. The ground-breaking agreement will see the two sites share editorial and commercial content through the use of embedded widgets, enabling new and potential upgrading riders with a wealth of support materials and stock. For the Bike Trader dealer community this widens the channel of communication with potential first time buyers and a highly targeted audience.

Through the Bike Trader connection, dealers will be better able to build relationships with new riders from the outset of their biking lives, benefiting both buyers and sellers of new and used vehicles, as well as the biking community itself.

Having received over four million page impressions and more than 600,000 unique users since its launch two years ago Geton.co.uk will deliver a huge new audience of people to Bike Trader wanting to find out more about buying their first bike or scooter. Users will be able to search for the best offers available on any machines or manufacturers they are interested in without leaving the page via an embedded Bike Trader widget in Get On's Motorcycles and Scooters guide.

In addition, visitors to autotrader.co.uk/bikes will find a Get On widget within the 'Learning Zone' section, inviting anyone interested in taking up riding to input their details for the opportunity to take a free one hour taster lesson.

Kay Walpole, Head of Product Development B2C at Trader Media Group said: "Bike Trader recognises the importance of the Get On campaign for the market and for supporting growth in the industry. We believe that the Get On campaign supports not only the new riders of today, but can also support tomorrow's riders as they upgrade throughout their biking lifetime. We are delighted to be a key partner of Get On and believe that we can support awareness of the campaign through the 8.5 million unique visitors that visit the Trader Media brands online a month."

Miles Taylor, Get On Campaign Director said: "Bike Trader gives the Get On campaign a wonderful opportunity to reach out and engage with a huge potential new audience. The agreement we have set up is very much a partnership which will deliver excellent value to both parties. The Get On campaign is all about getting new people into biking and one of the most obvious things people want access to the best prices on the best selection of bikes. The partnership will provide our users with rich content while also helping drive more users and greater awareness of the campaign."


Visit - www.geton.co.uk and www.autotrader.co.uk/bikes