June 8 2006.
From October 2006 on BRP will start to distribute its products directly to dealers in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland.
Jets Marivent today announced that the shareholders of Jets Marivent have agreed to sell the company to an affiliate of BRP and as of October 1, 2006, BRP will distribute its products directly through dealers the aforementioned countries. Until that date, BRP products will continue to be supported in these markets by Jets Marivent.
Bombardier Recreational Products Inc. (BRP) is marking a new phase of its international development by reinforcing its presence in European markets. Starting this autumn, BRP will establish direct commercial operations in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland, where Jets Marivent has served as its distributor.
Following BRP's decision to establish its own dealer network in France in 2005, this move constitutes the second phase of its European growth strategy. BRP has already established dealer networks in Canada, the
United States, Australia, New Zealand, Japan, Brazil, France and Scandinavia and has been present in Europe for over 30 years, with manufacturing facilities in Austria (BRP-Rotax) and in Finland (BRP-Finland).
Jets Marivent which is headquartered in Barcelona, Spain, is the biggest distributor of BRP products in Europe and has been importing and marketing BRP products since 1993. Over the years, they have greatly contributed to building strong brand equity for the BRP product brands in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom, and Ireland.
"Along with our dealers and business partners, we built this business from the ground up, starting out with only two models of Sea-Doo personal watercraft (PWC) in Spain over ten years ago," said Oliver Fröls, founder and President of Jets Marivent. "Today, Jets Marivent distributes the entire line up of Sea-Doo PWC and sport boats, Can-Am ATVs, Evinrude and Johnson outboard engines and a wide variety of accessories. This would not have possible without the experience and business support of our dealers, BRP's excellent product innovation and continuous support," added Mr. Fröls.
This decision affects all Sea-Doo® personal watercraft and sport boats, Can-Am(tm) all-terrain vehicles (ATVs) and the Evinrude® and Johnson® outboard engines, as well as related parts, accessories and clothing
businesses. All BRP products will continue to be available in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland, thus reaffirming BRP's mission to offer its customers the
ultimate motorized recreational experience.
"Over time we firmly believe that this decision will provide significant benefits to dealers and consumers in these markets, including increased efficiency in customer service and logistics support as well as branding,
product positioning and market responsiveness," said Michel Hade, Vice-President and General Manager, BRP International Sales and Marketing.
Both Jets Marivent and BRP are committed to ensuring a smooth transition to maximize continuity of business as usual for everyone involved.
Jets Marivent has specialized in recreational products since 1988, and has been dedicated to the import and distribution of BRP recreational product since 1993. Today, Jets Marivent is present in 14 European countries and has a wide network of almost 700 licensed dealers. Its headquarters are located in Barcelona, Spain with offices in Madrid, Netherlands, Great Britain and Germany.