November 4 2011.

The International Dirt Bike Show's opening day half-price Thursday incentive proved to be a resounding success, with positive feedback from exhibitors and, more importantly, from the visiting public too.

There was a buzz to the Show right from the off, when the queues of visitors spilled into the halls at 9.30am and brought the exhibition halls to life. Advance ticket sales were already in excess of those sold for the same day last year and so expectations in terms of visitor attendance were already high and the dirt bike fans of the UK didn't disappoint.

The hall two stage, hosted by TV commentator Jack Burnicle was a day-long hive of activity, with visitors clambering to take part in a variety of challenges, and racing stars from motocross, superbikes and downhill mountain bike disciplines interviewed.

Commenting on the opening day, Paul Irwin of RaceFX said; "We had a good and steady flow of dealers today, probably better than ever before. Of course it is early days, but we'd say it's the best one yet. We've invested more in our stand this year with an additional 20 metres of space which has allowed us to show more product, whilst still having enough space for visitors to inspect the goods. There is of course a lot of work involved, but it's the one time of the year when we can all get together and enjoy the party really."

Over in the retail hall, Max Adams of Venhill added; "It's been a super and positive start to the show and obviously we're all hopeful that it will continue throughout the whole weekend. It has definitely been better than we expected, more like a Saturday, the special priced ticket offer has obviously worked well."

On the manufacturer front, Suzuki returned to this year's Show with a major presence, both inside and outside to the front of the halls with its Off-Road Experience. "It's been a very positive return for us so far. The level of customer interest in our products has been great and, as ever, proves that this is the show to attend, to speak with our target audience. We look forward to the rest of the show," concluded marketing manager George Cheeseman.

International Dirt Bike Show, Stoneleigh Park, Warwickshire, 3rd - 6th November 2011