April 8 2008.

The hills were alive with the sound of Royal Enfield motorcycles as forty dealers descended on Prescott, home to the historic hill climb track, for the company's annual conference.

The Prescott Estate was purchased by the Bugatti Owners Club in 1937 and provides the perfect setting for the historic Royal Enfield brand, which achieved a 15% growth in UK sales last year.

In addition to sales, marketing and technical presentations from the UK management team and a representative from the factory, dealers had an opportunity to test ride the new Woodsman, which will soon be available for sale. A light dusting of snow and temperatures only just above freezing were no deterrent for the dealers, who had travelled from the length and breadth of the country to attend.

This event is also the occasion of the awards for best-performing dealerships, which was won for the sixth consecutive year by Hayward's of Cambridge. However there were new faces in the other categories, with Llandow Classics from South Wales being Highly Commended and A7 Motorcycles from the Scottish Borders scooping Best New Dealer.

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