January 17 2012.

Feridax has announced the arrival of the premium German security brand, Abus to its growing portfolio of quality motorcycle products and is now working closely with the previous distributor of Abus, PhoenixNW, to ensure a minimum disruption in the supply chain of the brand to all current dealers .

Abus joins the Feridax portfolio of successful premium brands which include Shoei, Sidi, Caberg and the rapidly growing own-brand, Spada, as well as maintenance brands such as Yuasa, EBC and Petronas, amongst others.

Feridax is now in the process of implementing a long-term strategy to re-establish the image and perception, as well as in-store availability of the revered security brand with consumers, with a much increased marketing investment. Prices range from £35 - £250 and including the complete gamut of motorcycle security devices.

"With Abus, Feridax has a unique opportunity to re-invigorate this well known brand within the motorcycle market. We understand that there is much more that we can do to re-establish the name and perception of this industry-leading product. Abus was looking for a partner that could offer unrivaled service levels and distribution channels to the UK market. That partner is Feridax. I look forward to working with Abus to grow the brand within the UK and add an important offering to the Feridax Portfolio," explains Feridax sales director, Steve Clifford.

Feridax promises to bring its long-term philosophy of high stocking levels of the complete range of Abus products and spares, as well as industry-leading pick rates, thereby ensuring dealers the best opportunity to maximise sales through next day delivery and the best possible margins.

Learn more about Feridax's full product range by visiting www.feridax.com