BARRUS FOCUS ON TWO-WHEELS - DINLI MOVES TO FAST TOYS
August 3 2006.
E P Barrus Ltd, the exclusive importer of leading brands in the marine, vehicle, garden machinery and industrial engine markets, has announced that with immediate effect, it is to relinquish the distributorship for the Dinli range of road legal and off-road quad bikes.
The Dinli range, manufactured in Taiwan will now be distributed by Fast Toys Ltd, the sole UK importer of Quadzilla quad bikes and buggies.
This move has been prompted by Barrus's medium term strategy decision to focus on the two-wheel sector. "Our recent introduction of Hyosung motorcycles has been extremely well received both by our dealers and the media with encouraging sales activity in the first three months of trading," commented Matthew Gilder, vehicle divisional general manager at E P Barrus. "We are keen to develop further in this sector by offering a wider choice of two-wheeled product from scooters to larger capacity motorcycles and extending our dealer network."
Commenting on behalf of Fast Toys Ltd, Jamie Masterman, sales manager explains, "Fast Toys aim is to offer a complete range of high quality, performance road legal and off-road quads." "The Dinli CVT270 and 450R complements our current Quadzilla range, enabling us to offer the widest possible choice to the consumer, with high profile marketing, competitive pricing, close dealer support and rapid product development, the addition of Dinli to the Quadzilla stable, will see the Quadzilla¬ģ emerge as a major player in the larger capacity quad and buggy market".