March 27 2012.

Bike Tyrestore, the proactive trade-only motorcycle, scooter and bicycle tyre wholesaler, is taking its marketing message to the masses this year with advertising slots on Motors TV for its exclusive Sava and Rubena brands.

Motors TV is the largest free-to-air motorsport channel in Europe and the Sava advertisement will promote the manufacturer's range of on/off-road tyres to enthusiastic motocross audiences watching the pre-season internationals.

The channel broadcasts 24 hours a day, seven days a week, and captures motocross action in a unique and exciting style. Starting on 31st March 2012 the two shows, which each last 48 minutes, will be repeated up to 14 times. Each show is split into four segments and the Sava advertisement will appear at the start and end of each segment.

Never a company to stand still, Bike Tyrestore plans to repeat the process for its Rubena cycle tyre brand when Motors TV covers national BMX championships later in the season.

Commenting on the initiative, managing director Peter Smith said; "Sava enduro and motocross tyres were well received by visitors to the International Dirt Bike Show last November, and sales are growing steadily. But, we need to 'up-the-ante' to bring this range of beautifully made European on and off road rubber to the public's attention, and nothing has more impact than a television campaign, targeted at a dedicated motocross audience."

Bike Tyrestore.
Tel: 0800 281 413.