April 2 2012.

Arai Helmet Europe has appointed MotoDirect as the new distributor for the UK. The transition of the distributorship, including the current stock, is expected to take place in May this year.

Debbie Bullock (managing director MotoDirect): "We are extremely proud that Arai Helmet Europe has appointed MotoDirect as its new UK distributor. With MotoDirect's experience and passion we are sure this new relationship will strengthen both Arai's and MotoDirect's reputation for both quality and excellence."

Ingmar Stroeven (managing director Arai Helmet Europe): "The individual, personalized approach of MotoDirect immediately appealed to us. We strongly believe in the ability of MotoDirect to move Arai forward. As a highly respected distributor in the UK, MotoDirect adds additional value to the Arai brand. We are therefore confident that we will develop a long lasting, successful relationship."

Pictured left to right: Sander van de Water (Arai Europe - Account Manager UK), Roland Bullock (MotoDirect - Managing Director), Kaoru Yoshimura (Arai Japan - Export Manager), Shigeyuki Harada (Arai Japan - Vice President), Jonny Towers (MotoDirect - Managing Director), Debbie Bullock (MotoDirect - Managing Director), Ingmar Stroeven (Arai Europe - Managing Director).