April 3 2012.

Bike Tyrestore's new bicycle tyre venture is growing in popularity with motorcycle, scooter dealers and two-wheel tyre specialists looking for an extra line of revenue in these hard-pressed times.

Rubena is a leading producer of all types of bicycle tyres manufactured in Europe but, in particular, specialises in the mountain bike sector for which it currently offers Zefyros, the hard pack tyre designed for ultra-dry surfaces; Scylla, a tyre with decent competition heritage and a great choice for all-round sport/competition riding; Charybdis a heavy ground and cross country tyre; and Kratos, the latest tyre to be added to the Rubena TOP design series - the heavy going tyre, the one best suited for the worst UK weather conditions.

The trade margins are healthy with recommended retail prices starting from around £35 for the 26" option, increasing to approximately £42 for the 29" tubeless version. Tubeless kits are also available as well as a liquid compound to ensure a tight seal on the bead and to act as a puncture preventative.

Dealers wishing to get on board with the product are encouraged to contact Bike Tyrestore, via Freephone 0800 281 413 where point of sale materials, including an eye-catching display stand, are available to help riders choose which tyre best suits their needs.

More information is available by visiting