April 3 2012.

A government campaign aimed at people saving more for their retirement has been launched.

Deliberately planned ahead of the start of automatic enrolment into workplace pensions that starts in October 2012 for the largest employers, the campaign will explain the fundamentals of the reforms and directs those interested to the Directgov website where they can find out more.

The campaign will include radio, print, online and outdoor advertising and will run in waves to build towards the launch in October. Employees in smaller businesses will follow into auto-enrolment over the next few years.

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