April 23 2012.

Ride to Work Day on Monday 18th June 2012 is fast approaching and the Ride to Work Day team want dealers to get involved and get in touch.

The day gives a focal point for everyone in the industry to promote riding and for dealers to engage with customers and supporters. It also provides the perfect opportunity to convert leisure riders to commuters.

This year the event spans the preceding weekend, 16/17 June, (Fathers Day), and gives a lot of opportunities for events such as:

- Rider Breakfast / free tea or coffee at your dealership

- Customer BBQ to tempt riders to the  showroom

- Special Ride to Work Day offers over the weekend and on RTWD itself

- Celebrity riders - invite them to your event and the RTWD team will promote this in your local media

- Encourage your training school to transform a local company's office car park into a 'have a go' area so they can guide staff through the basics of riding.

The campaign is supported by social media and an interactive website where dealers can download motorcycle fact sheets, the logo, posters and flyers. The Rideto Work team will personalise any of the material with your own event details and your logo, free of charge.

Contact the RTWD team or call 01293 823890. Website: