April 24 2012.

Next month (May 2012) sees KYMCO launch its latest sports scooter, the DJ 50, which promises to rival all other entry level 50cc models in terms of build quality, stylish design and value for money.

The DJ 50 will be priced at just £1199, and comes with KYMCO's trusted 2-year unlimited mileage parts and labour warranty.

Ian Kidson, Managing Director of MASCO Ltd, the sole UK importer for KYMCO says: "Over the last few years there has been a marked rise in the number of cheap scooter imports from unknown sources, being sold via the Internet. We know from speaking with our dealers that this is causing concern with many customers who 'thought' they were getting an online bargain; instead, most have unfortunately experienced hidden warranty and delivery costs, with the scooters needing to be self-assembled - and the added hassle of organising the first registration through the DVLA and purchasing a number plate. All jobs our dealers would normally take care of."

"More disturbing is the quality of some of these online scooters and bikes. The fact that they are not supported by a UK-wide dealer network also raises questions over where buyers go to get their bike serviced and maintained."

Inflated petrol prices make riding small capacity scooters and bikes an attractive low cost means of transport for everyone aged 16 or over, but KYMCO, who have a rich heritage in manufacturing for brands like Honda, Kawasaki and latterly, BMW, says people need to be careful when buying unknown brands via the internet. Dealers also need to repeat this message.

"With the build quality and outstanding engineering associated with all of the KYMCO range, the DJ 50, priced at just £1199, offers a value for money alternative for youngsters looking for a reliable and economical sports scooter," adds Ian.

Powered by a 50cc four-stroke air-cooled engine with an automatic transmission, the KYMCO DJ 50 is a comfortable and easy bike to ride in the town or country. It features powerful front disc and rear drum brakes, a fuel tank capacity of 6 litres, a centre stand, rear carrier, lockable storage box under the seat and also has both electric and kick start.

In addition, the sports style graphic panels add a certain flare, and the DJ 50 will be available in either bright red/black or pearlescent white/black with 12" painted alloy wheels.

For further information on the new KYMCO DJ 50, or for information on how to become a KYMCO dealer, please telephone 01743 761107 or visit