May 9 2012.

In advance of the 2012 London Olympics, two-wheel tyre specialist wholesaler Bike Tyrestore (BTS) is increasing its range of sizes and designs of Rubena bicycle tyres.

Rubena's international standing as a market leading manufacturer of bicycle tyre products is set to be heightened during the headline-grabbing games, when Rubena shod riders will be tackling a number of events, including cross country and BMX/super bike cross.

Super bike cross is the youngest Olympic cycling discipline and has a massive public following, with unusual and exciting races on smaller tyres, appealing to a wide sporting public.

In addition to its international activity, Rubena will also be on TV, supporting the 2012 National BMX Series and British Championship later this year.

Said BTS managing director Peter Smith; "Rubena is new, exciting, and offers a route for motorcycle dealers to tap into the £853 million national annual spend on aftermarket cycle products. Attractive point of sale materials are free of charge to dealers, who can buy Rubena along with motorcycle and scooter tyres, for next day delivery as usual.

Visit and hit the main menu tab RUBENA to find out more, or call Freephone 0800 281 413 for help and recommendations.

Pictured above; Rubena MTB cross country team Jan Škarnitzl, Jirí Friedl, Karolína Kalašová, Jitka Škarnitzlová and Lukáš Sáblík.