April 24 2008.

Bike Tyrestore's latest initiative, Moto-Vate, is already proving to be a runaway success in its short eight week life-span.

Launched on 1 March 2008, Moto-Vate is a completely free customer loyalty rewards programme that is intended to reward all levels of staff who work for any of the many Bike Tyrestore clients.

Hundreds of customers have already visited the web site, completed and joined the scheme via the free on-line registration section. Once registered, these members have downloaded vouchers and enjoyed the many benefits on offer.

The minimum entry level is ten tyre units, which most BTS customers will easily achieve and there are four levels of benefit. As soon as level one is attained, the 'bank' of rewards never diminishes; it just keeps growing as more tyres are purchased.

Examples of rewards include:

Level 1:
Fun Days Out. Attractions throughout the UK such as 'kids go free' on City Sightseeing bus tours; two for the price of one at Camelot Theme Park, Lancs; three for two at Digger Land. Free weekend pass for two at Fitness First. 20% off Flying Flowers 20% off; Treat Her -10% off; Wines4Home 10% off.

Level 2:
Two for the price of one leisure activities. Choose from Archery, Bowling, Bungee Jumping, Clay Pigeon Shooting, Climbing, In the Air, Scuba Diving, Off Road Driving, Go-Karting, Paintballing, Water Sports, Winter Sports, Horse Riding.

Level 3:
Two for one health and beauty treatments. Aromatherapy, Massage, Manicure, Pedicure, Reflexology, Reiki, Tai Chi, Indian Head Massage, Facials, Eye Lash Tinting, Waxing, Sunbed Tanning, Fake Tanning.

Level 4:
Money off holidays. £200 off on Thomas Cook 'Faraway' holidays - Cuba, Goa, Tropical Shores, Florida or Cruise & Stay. £250 off Thomas Cook Beach Villas.

"We're delighted with the response to date," said Bike Tyrestore MD Peter Smith. "It's good to see so many of the registered members downloading and using the vouchers but we would truly like to see more customers taking advantage of the Moto-Vate benefits. There are no hidden catches, and no additional costs involved. The scheme is open to everyone who already deals with us, and all new customers - there is no pressure for anyone to order more tyres than normal.

"Currently, we offer triple points on purchases of Bridgestone's BT-014 (excluding OE-fitments), and we'll soon offer moto-related clothing and lifestyle accessories from Michelin. Registration is through and any one of the BTS team can be contacted on Freephone 0800 281 413 for further assistance."