June 21 2012.

Rubena tyres, has launched an all-new consumer-focussed website - - for its high-quality range of European-made cycle rubber.

The fresh-looking new site is packed full of product information and visitors can flick through the 52-page digital page-turning catalogue, or simply access bullet point detail on the Czech Republic manfuacturer's mountain bike, road race, touring , BMX and cross country ranges; view action video clips; read blogs; follow Twitter feeds, or find their nearest Rubena stockist.

Thanks to the efforts of the specialist tyre distributor Bike Tyrestore, Rubena is enjoying something of a resurgence in the UK. A concentrated sales and marketing impetus has seen the brand already make inroads into the cycling world and its presence at the Cycle Show at Birmingham's NEC this September will only serve to underline its commitment to the sector.

[trade press and trade release] Dealers wishing to get on board with Rubena should follow the trade link on