June 27 2012.

With a young target market migrating to mass internet use, Rieju UK Ltd has announced the appointment of a new brand manager who is aiming to target that sector. 

Diego Cardenas' dissertation topic was "Guerrilla marketing and maximising its potential". The role will combine traditional marketing product press tests and new online content to actively engage with customers at key stages of forming brand opinions and creating desire to purchase.

Jamie Masterman, commercial director for Rieju UK Ltd, commented: "Results from traditional advertising media have been falling over recent years, so the appointment of Diego is essential to our long-term brand building strategy. Rieju has over 17% EEC market share of geared 50cc sales, and we are aiming to replicate that success in the 125cc sector with new models and improved brand awareness."

Diego can be contacted on 01526 834357 and at