August 17 2012.

Britain's buoyant bicycle market has been massively boosted by the successes of British riders in the Tour de France and at the London Olympics, and this bodes well for the upcoming Cycle Show at the NEC,where European tyre manufacturer Rubena, represented by leading motorcycle tyre trade distributor Bike Tyrestore, is exhibiting for the first time in the UK.

Unlike its motorcycle counterpart, the Cycle Show has a dedicated trade and press day, which will be held on 27 September 2012, and trade tickets are still available free of charge. Whilst predominantly promoted to cycle retailers, the event manager has confirmed that bona fide motorcycle trade outlets with a genuine interest in the cycle industry, can also apply for trade day tickets via the website  

Rubena has just signed up as one of the approved sponsors of the 'BMX shop battle' to be held on the trade day. Here BMX shops are invited to pit their skills against each other, with two riders from each store competing in a head-to-head contest.

"Rubena bicycle tyre products are selling like the proverbial hot-cakes to riders looking for something new and exciting," said Bike Tyrestore's UK sales manager Adam Rous. "Our motorcycle and scooters dealers can take advantage of this growing sector by simply adding a few cycle tyre products to their regular orders."

Check out to find out more, and speak to Bike Tyrestore on 0800 281 413 to get a slice of the action !