August 30 2012.

The September 2012 issue of Motorcycle Trader is available to read online now.

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The hard-copy version of the magazine will be landing with subscribers over the next few days.

This month Trader takes a close look at the Get On campaign and questions whether or not it's actually proving to be beneficial for the hard-pressed motorcycle dealer. Most in the trade want it to work but have mixed views on it, as Mark Williams found out. One staunch supporter of the initiative is Martin Cole of Alf England Motorcycles and Trader visited him to find out more about his expanding West Midlands dealership. Meanwhile, in part two of his motorcycle media feature, David Bradford discovers that it's not all doom and gloom on the print publishing front, as he turns the spotlight on free sheets and other fast-growing forms of media.

The packed News section includes a quick to assimilate Business & Finance overview as well as the usual news and views from home and abroad. Elsewhere in the magazine, the in-depth Business Journal covers corporate identity fraud and what to do if an employee claims to be sick whilst on annual leave.

The industry bible Trader Directory, provides an up-to-date A-Z of companies and products, and the latest new vehicle registration statistics give a breakdown by style and engine band with a snapshot of the top performing models and manufacturers in July 2012.

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