GEORGE LLOYD
September 25 2012.


George Lloyd, Chairman of Group Lloyd passed away suddenly in Barcelona on 10th September aged 70 years.

George was the charismatic founder of Group Lloyd, one of Europe's leading motorcycle helmet and clothing distributors. A business which he built from humble beginnings 56 years ago, George originally enjoyed success retailing and repairing motorcycles in his hometown of Whitehaven where he became one of the UK's first Honda dealers. On the strength of the Japanese engineered bikes and George's drive he relocated the business to Hamilton near Glasgow.

His new operation "Motorcycle World" had the largest clothing showroom in Europe, held 1,500 motorcycle in stock at one time and sold in excess of 5,000 new and used bikes per year.

As the margins on new bikes were squeezed, George focused on the clothing side of the business and quickly established his Akito branded leather and textile clothing. Moving the business to Penrith in Cumbria George focused on the distribution of specialised motorcycle protection, including clothing and helmets.

International expansion was fuelled by his new Nitro brand of motorcycle helmets, which took the market by surprise in 2001. The business quickly expanded throughout Europe and then rest of the world, culminating in sales of 1 million helmets in 2006.

The Group now has offices and distribution centres in North America, Germany, Monaco and the UK, with further distributors in a total of 46 different countries. George shared his business success with his whole family, who worked alongside him.

George received many accolades in the motorcycle industry, starting with product "best buys", multiple MCN "Wholesaler Of The Year" and a BDN "Lifetime Achievement Award."

The funeral arrangements are as follows:-

Funeral and Thanksgiving Service -  St. Andrews Church, Penrith 1 pm. Thursday 27th September.

Burial Service - The Old Parish Church, Hamilton 11 am. Friday 28th September.

Group Lloyd's offices will be closed for business worldwide on Thursday and Friday. The Penrith HQ and museum with George's private collection of motorcycles will be open on Thursday morning from 9.30am - 11.30am for those wishing to meet before the Funeral service.

For further details, please contact 017684 83784.