INTERMOT TOPS 203,000
October 8 2012.

INTERMOT Cologne attracted a record number of visitors — more than 203,000 in the five days from 3rd to 7th October.
 
More international specialist dealers came to Cologne to get an up-close look at the new models and technologies. At around 27 per cent, the share of trade visitors among all attendees was higher than ever, and the roughly 43 per cent share of trade visitors from abroad also set a new record. Also significant was the fact that the international visitors came from more countries than was the case at the previous event: the number of countries represented increased by nearly eight per cent. INTERMOT Cologne and the parallel events throughout the biker city of Cologne once again attracted more than 216,000 visitors this year.
 
The new Business Arcade at INTERMOT Cologne received a lot of praise. The companies exhibiting there all reported an outstanding response from the international trade visitors and were also very pleased by the visitors' great decision-making responsibility. The specialist dealers praised the overall concept, which also included a central Dealers' Lounge.

The shows in Hall 10.1 also thrilled to visitors. This was where the attractive theme areas for touring, sport and customising were presented. The special show "Motor Britannia", which featured British bike culture, a "real" ACE Café and the special presentations of various bike clubs, were also a big hit among visitors. 


The figures for INTERMOT Cologne 2012:
A total of 1,022 companies from 37 countries, 65 per cent of which came from abroad, participated in INTERMOT Cologne 2012. The exhibitors presented more than 1,437 brands. The exhibiting companies included 243 exhibitors and 139 additionally represented companies from Germany as well as 613 exhibitors and 27 additionally represented companies from abroad. Including the estimates for the last day of the fair, more than 203,000 buyers and visitors from 117 countries came to INTERMOT Cologne 2012, and more than 13,000 motorcycle fans attended the motorcycle events in the city. The share of trade visitors at INTERMOT Cologne 2012 was 27 per cent. The fair occupied gross exhibition space of approximately 110,000 m², and an additional 75,000 m² of outdoor space were used for the supporting programme.