October 17 2012.

Feridax has recently undergone a managerial change at board level, with the recent promotion of Anna White to the position of managing director. Anna, who has been the company's finance director for the past six years, replaces Robin Harris, who has taken a new direction into the logistics industry.

As the daughter of chairman Tony Taylor, Anna has said that she, "Has Feridax in my blood,' and has vowed to continue to build the company on its historic values of honesty, quality and building long-term relationships with both the brands it distributes and its dealer customer base. Something that has been achieved since 1957, when the company was inaugurated.

Anna will also be ensuring that the company stays at the forefront of the wholesale motorcycle industry with a continuing investment in the IT infrastructure to manage the complete product logistics cycle of its growing portfolio.

As a company that has never been afraid to move forward, Feridax is one of the very few companies, in a mainly male dominated industry, to appoint a female managing director.

The other board members remain the same with Paul Ravenscroft continuing as purchasing director and Steve Clifford continuing his role as sales director. A new appointment has also been announced with the addition of Michael Smith, who joins Feridax as financial controller and will be taking over the financial responsibilities of the company from Anna White.