April 13 2010.

As with many premium products, trying before buying helps the consumer understand why spending the extra money is justified. Phoenix Distribution understands this and is presenting just such an opportunity with Arai.

From June 2010, initially operating up and down the country via 28 specially selected Arai Five Star dealers and featuring the class-leading race-bred Arai RX-7 GP and brand new Arai Quantum, the Ride Before You Buy programme allows potential Arai customers to spend time in the two top-of-the-range Arai helmets out in the real world, on the road, in a variety of situations. Prior to the ride customers will be properly sized and fitted by the dealer to ensure a correct and comfortable fit and the dealer's individual discretion will be used for the levels of identity, security or deposit required. A full list of dealers participating is listed below.

Bike Stop, Hertfordshire. Bikers Clearance World, West Midlands. Bransons of Gloucester, Gloucestershire. Crescent Motorcycles Verwood, Dorset. Demon Tweeks, North Wales. George White Motorcycles, Wiltshire. Get Geared, Surrey. Hein Gericke Birmingham, West Midlands. Hein Gericke, Glasgow. Hein Gericke, Leeds, West Yorkshire. Hein Gericke Stockwell, North London. Hein Gericke, Stoke, Staffordshire. Helmet City, Bridport, Dorset. Infinity Farnborough, Hampshire. Infinity Southampton, Hampshire. J&B Motorcycles, Lincolnshire. Lloyd Cooper Motorcycles Ltd, Hertfordshire. Lloyd Motors Ltd, Cumbria. Metropolis Motorcycles, North London. Midland Superbikes, Leicestershire. Motorcycle Centre Orrell, Lancashire. Orwell Motorcycles, Suffolk. Pidcock Honda, Nottinghamshire. Rocket Centre, Lancashire. Technomoto, North London. The Visor Shop, Northern Ireland. Tinklers Motorcycles Ltd, Norfolk. Topgear Superstore, East Sussex.

The RX-7 GP is the most technologically advanced motorcycle helmet Arai has ever produced; it easily surpasses ECE 22-05 and is the first (and only) helmet to meet Snell M2010, offering far superior head protection for motorcyclists. Utilizing many of the RX-7 GP's race-developed design and safety features with added road-focussed civility the Quantum is the most accomplished all-round helmet available.

Without exception all Arai helmets offer a peerless fit; the Japanese brand's reputation for quality, comfort and safety has recently been further reinforced as, for the eleventh consecutive year, Arai came out top of the JD Power and Associates Motorcycle Helmet Satisfaction Study. Also, Arai placed three of its helmets in the overall top ten - including the number one spot - of RiDE Magazine's 2009 RiDER Power Survey, an exhaustive poll taken from 5000 readers, reported in the November 2009 issue.

For more information on the Arai range and dealer opportunities call Phoenix on 01782 569800, or visit www.whyarai.co.uk