GET BIKES ON THE BOX
November 16 2012.


Swinton Bikes, a leading broker of motorcycle insurance has collected over 2500 signatures in an online petition to see a motorcycling magazine show on prime time TV.

In the largest survey ever undertaken by the bike insurance broker of nearly 10,000 bikers it found that a huge majority (93%) would like to see the motorbike equivalent of Top Gear on the box. There are an estimated 1.2 million motorcyclists in the UK, which is a significant number of would be viewers for a TV programme dedicated solely to motorbikes aired on mainstream TV channels.

The petition is a great chance for the biking community to come together and make sure their voices are heard. Motorcycling enthusiasts are being asked to join the campaign by signing the petition, joining Swinton Bikes' Facebook campaign and spreading the word through the biking community.

After signing the petition, respondents are also asked to complete a short survey on what they would like to see from a bike show, with some interesting results so far:

- Charlie Boorman is the current favourite choice for a presenter with 30% of the vote (Ross Noble is in second place). However 33% of bikers so far would be happy as long as Jeremy Clarkson didn't present it!

- One in ten bikers think that they have got what it take to be the presenter.

- Bikers aren't quite as racy as you may think, with over 75% of respondents so far suggesting there should be few or no scantily clad women on the show.

- 75% of respondents so far believe that scooters should not be forgotten when making the show.

- Over a third (39%) would like to see Donnington Park, home to the British Motorcycle Grand Prix, as the track which hosts the show.


Anthony Aronin, head of Swinton Bikes said, "It seems like a no brainer to me. Bikers are some of the most passionate people I've met and I have no doubt that a prime time bike TV show would do really well for whatever channel decided to show it. You only have to look at the worldwide success of Top Gear to know that the format works, and you can have so much more fun with a bike than a car. Bikers are a growing community and I think now is the right time to start bringing bikes to a more mainstream audience."

Sign the petition: www.surveymonkey.com/s/bikepetition  

Follow the campaign on Facebook:
www.facebook.com/swinton.bike s