February 25 2010.

Guy Mainwaring has been joined at Held UK by another ex-Hein Gericke man, former head of marketing, Michael Walshaw. Martin became a partner in the new business at the start of February.

Mainwaring, who along with his fiancé Jean, set up as the sole UK agent for the highly regarded German motorcycle equipment manufacturer - taking over from the retiring Keith Blair - at the end of last year, has made no secret of his ambitions for the brand.

Guy Mainwaring: "Michael and I formed a highly effective working relationship during our years at Gericke and so I'm really pleased that he has come on board as a co-owner and director at Held UK.

"He not only brings a wealth of marketing and brand management skills, but also the willingness to roll up his sleeves and get stuck into all elements of running the business. This, along with our combined enthusiasm for motorcycling and utter confidence in the product, means we are very well placed to dramatically increase Held's profile and sales in the UK - particularly in the garment segment."

37-year-old Walshaw, who started out in the industry looking after various manufacturers and race teams with Roger Burnett's agency, is equally positive about the UK market potential and believes that Held represents a genuine opportunity for dealers to enjoy the kind of price to performance ratio which has previously been the preserve of his former employer.

Michael Walshaw: "Held is a something of a sleeping giant over here. Aside from our gloves - which are widely recognised as the best in the business - and the excellent luggage and custom collections, Held is hardly on the radar as far as British bikers are concerned.

"The gear pretty much sells itself, so initially we just need to focus on getting it seen, while offering the best possible service to dealers and the public alike. We're starting out small, so it's all hands to the pump right now and I'm under no illusions that with the current market conditions it will be anything other than challenging, but the outstanding quality, strong dealer margins and sheer depth of the range is certainly confidence inspiring." 

Held UK
Tel: 01423 790121