February 11 2013.

Industry rising star ZingBikes has taken the step to protect its customers by signing up to fit the MASTER Security Scheme as standard on all of its models.

The added security given as a result will bring peace of mind to ZingBikes customers as the MASTER scheme, having been developed in close collaboration with the Police, uses state of the art Datatag marking technology. This helps to prevent criminals breaking bikes down into parts to rebuild and sell on, and more than halves the risk of theft.

With over 25,000 UK motorcyclists falling victim each year, theft is a major concern for the Motorcycle Industry Association. To counteract this the MCIA recently launched MASTER, the first-ever, official, industry-wide security marking scheme. Backed by major motorcycle manufacturers, the Police, ACPO and the Home Office, the scheme uses Datatag ID's proven technology in the fight against criminal gangs and, according to the Metropolitan Police Stolen Vehicle Squad, this will have a dramatic effect on theft of new machines.

D.C. Ian Elliot of the Metropolitan Police Stolen Vehicle Squad said: 'With the launch of the MASTER scheme, new bikes are protected before even leaving their showrooms. This is a huge step towards defeating criminal gangs.'

Datatag's managing director, Kevin Howells, said: 'We are very pleased to have ZingBikes sign up to the MASTER scheme. Its range is ideal for new riders and city commuters alike and by using our technology through the MASTER Scheme to make them less likely to be stolen, we are confident that owners will sleep better at night.'

ZingBikes general manager, Paul Hinchliffe, said: 'ZingBikes has established a strong reputation for customer service and after sales care, and how better can we show this commitment to our customers than by making their new purchase as safe as possible from theft? We want our customers to have fun and enjoy their bike without worrying that it might be gone in the morning, and it is another reason for choosing a ZingBikes model when making a buying decision.'

ZingBikes join a growing number of top brands which are fighting back to beat the thieves and together with the industry are doing something to end its effect on Britain's bikers for good.

The MASTER Security Scheme, powered by proven technology from Datatag comes with:

- 'UV' etching technology for 'invisible' permanent marking

- Invisible forensic DNA marking

- Unique electronic transponder combination

- Thatcham TQA approval

- Secured by Design approval (Police preferred specification)

- Warning decal, designed to compliment today's machines

Owners of existing models can also protect themselves by fitting a Datatag motorcycle security kit. With a retail selling price of just £89.99 and available through local motorcycle dealers, Datatag's new invisible UV marking kit offers protection from theft and peace of mind for owners across the UK.

*126cc and above road models.

Visit the Datatag website at: http://datatag.co.uk