February 27 2013.

Simon Winstanley has taken over the reins as Michelin's motorcycle tyre sales manager for the UK and Ireland. Based at the Company's headquarters in Stoke-on-Trent, Winstanley will be responsible for sales of Michelin's extensive range of road and off-road motorcycle tyres and will head-up a field sales force of four account managers and one key account manager.

With 13 years' experience in the tyre industry Winstanley has worked in a number of departments at Michelin and has held various marketing and sales roles. His most recent position was as manager of the Michelin customer service centre in Stoke-on-Trent.

Speaking of his appointment, Winstanley said: 'I am really looking forward to this new and exciting challenge and aim to build on the very strong position Michelin has in the UK and Irish markets today."

Michelin's 2013 radial product range includes the existing Pilot Road 3 sport touring tyre, the new Anakee 3 dual-purpose tyre, the Pilot Power 3 sports tyre and the Power SuperSport fast road and trackday tyre.

In April, other new additions to the range will include the Anakee Wild - an off-road version of the Anakee 3, the Pilot Street for mid-size motorcycles and a version of the Pilot Road 3 designed specifically for the BMW K1600GT.