LAZER BEAMS IN TO FERIDAX
March 6 2013.

Feridax takes on popular helmet brand Lazer


West Midlands based distributor Feridax has added the ever-popular Lazer off-road helmet range to its portfolio of premium brands.


As a brand, Lazer was launched in 1974, but its Belgium parent company can chart its history as far back as 1919 to when it first produced innovative leather helmets.

Lazer has enjoyed immense popularity with the off-road market and is a regular sight in MX1 and MX2 paddocks on both home and international circuits and has proven to be the helmet of choice for many of the world's top racers.

New for 2013 is the MX8 range, available in pure carbon and pure glass with all the high-tech features such as fibre shell, full air system, fully removable interior linings and flexible, yet unbreakable peak. Weighing at an ultra-light 1.100g, both helmets have several funky graphic options and, for the more conservative and those wanting a custom paint job, the pure glass is also offered in plain white.

Lazer is renowned for its competitive price point and the new MX8 fits comfortably in the mid-price bracket with suggested retail prices ranging from £209.99 for the plain lid through to £289.99 for the top-spec Carbon Tech. Other helmets in the line-up include the light-weight, injected-shell SMX and the low-cost X7 which carries a SRP of just £69.99.

Feridax has a history of longevity with premium brands such as its long-term relationships with world renowned helmet manufacturer Shoei, and footwear/boots specialist Sidi - both have now been with the company for more than 30 years.

Welcoming Lazer to the Feridax fold, the company's sales director Steve Clifford said. "Lazer fits perfectly within our growing portfolio of off-road helmets, boots, clothing and accessories. It commands a huge amount of respect for being at the forefront in style and technical innovation, but keeping a wallet-friendly price tag. It allows us to continue to offer our dealers and their customers another big-name helmet brand - at a competitive price point."


For further information on Lazer Off-Road Helmets call the Feridax sales office on 01384 410384 or email info@feridax.com

Lazer's full range of road helmets (full-face, jet and modular) will be distributed in the UK direct until a distributor has been found. For any inquiries contact Nicole Carlin at nicole.carlin@lazerhelmets.com or call +32 10 300 308.



Pictured: The new-for-2013 Lazer MX8 Carbon Tech White/Orange.