March 13 2013.

Rob Aherne has been appointed as managing director of the motorcycling division at Bauer Specialist.

Rob joins Bauer from Haymarket, where he was group publisher of the motorsport division, which includes Autosport, F1 Racing and Motorsport News. He was responsible for the digital development of, where a paid content model has driven subscriber acquisition to record numbers. In 2011, the Autosport brand also won Digital Product Team of the Year at the AOP awards.

Rob has previously spent more than seven years in Haymarket's road car division, editing Autocar (twice) and What Car?

Rob replaces Paul Sloggett, who is moving to a newly created role within the specialist division.