HONDA TO LAUNCH MASTER SECURITY SYSTEM FROM APRIL
March 25 2013.


Approximately 26,000 bikes are stolen each year and shockingly up to 80% of these stolen machines end up back in the dealer networks. 43% of all insurance total loss payouts are due to theft and further figures suggest that up to 40% of victims of motorcycle theft, do not re-purchase and end up leaving the motorcycle community.


Motorcycle theft in the UK is a very real and serious problem that is putting the future of the industry in jeopardy and threatening the current and next generation of bikers. To combat this threat head-on, the motorcycle industry has united to create the MASTER Security Scheme.

Supported by a many of the major motorcycle manufacturers, and championed by Honda (UK) since its conception, the MASTER Security Scheme is a motorcycle and scooter security marking programme that has been developed in conjunction with the police authorities and Datatag. The scheme is supported by a comprehensive and secure registration infrastructure and call centre operation, administered by Datatag. It also has the backing of the Metropolitan Police as part of their fight on bike crime.

From April 1 2013 all new Honda on-road motorcycles will be fitted with the secure marking system, completely free of charge to the customer. What's more, from 1 May 2013, all off-road Honda motorcycles will be fitted with the system, a huge benefit to customers, as theft in the off-road sector is as much of a problem as on-road, with an extremely low recovery rate for stolen machines. It will also be possible to retro-fit the MASTER Security Scheme to used Honda motorcycles through a franchised Honda dealer.

A similar scheme has been employed in the agricultural and heavy plant machinery market sector and has been running successfully since 2006. It has been reported that agricultural machines fitted with the security markings are four times less likely to be stolen and are six times more likely to be recovered if they are taken illegally; proof in a real world application of the benefits of the scheme.

Nick Campolucci, Head of Honda (UK) Motorcyclessaid: "We are acutely aware of the very real and serious threat that motorcycle theft poses for our industry and the impact this has on consumer confidence for potential entrants and existing riders within our community. We are in full support of the MASTER Security Scheme and will make it available across our entire range of motorcycles both on- and off-road, furthermore it will be free of charge to our customers. We hope that our support of the scheme, alongside many other manufacturers, will promote standardisation across the industry and begin a long term reduction in motorcycle crime."


For further information on the MASTER Security Scheme visit the website
www.datatag.co/masterscheme