April 29 2013.

Bridgestone has propelled the fundraising efforts of The Air Ambulance Service, after donating £10,000 to become the sponsors of a hugely popular summer event.

The brand's motorcycle division has made the gesture to position its name alongside the Rescue Ride Out on August 18, a nationwide bike convoy from all corners of the UK.

The two-wheel spectacle will culminate at the Brackley Festival of Motorcycling and  BBC motorcycle commentator Steve Parrish is supporting the event.

All proceeds will go to the Derbyshire, Leicestershire & Rutland Air Ambulance, Warwickshire & Northamptonshire Air Ambulance and The Children's Air Ambulance - a brand new service which will transfer critically ill children and babies to specialist centres across England so that they can receive lifesaving treatment.
Convoys will be starting from Derbyshire, Northamptonshire, Birmingham, London and Leicestershire, and will meet up at Jack's Hill Café for the final leg of the journey into the festival. Each rider will pay £10 to take part in the event, with all proceeds going directly to The Air Ambulance Service.

Jo Payne, special projects manager for the Air Ambulance, said: "Bridgestone's support is absolutely huge for us. To have the association with such a powerful, recognised brand like this is enormous."

Bridgestone's motorcycle sales manager Andy Whitehead added: "The Air Ambulance service receives no government or National Lottery funding, so we're delighted to be able to support them.
"We can't wait to see as many people as possible joining in the Rescue Ride Out."

Riders can find out more and sign up on the cCharity's website or by phoning 08454 130 999.