MOTORCYCLE OFF-ROAD EXPERIENCE IN HIGH DEMAND
May 24 2013.


All 400 spaces for the Motorcycle Industry Association (MCIA) supported Motorcycle Off-Road Experience (MORE) went within a few hours of registration going live, with 341 spaces going within the first sixty minutes.


The sessions are for members of the public to try off-road riding for the first time for a nominal fee of £15 at a four day festival in June at an AMCA site in Northampton. Registration was via an online booking system through the MCIA's contact centre, which began taking reservations from 9am on Thursday 16 May on a first-come, first-served basis.

MORE was conceived by a sub-section of the MCIA's Off-Road group - which includes major manufacturers and off-road sporting bodies. The group's objective is to introduce off-road riding to a new audience.

The event was trialled in September last year to overwhelming success, which is why it was repeated and expanded from one to four days, and from 100 places to 400. Honda, Kawasaki, KTM, Yamaha and Suzuki are pooling resources to provide bikes, kit and world class training over a four day period between 13 and 16 June.

This was the first time the MCIA's commercial contact centre had staged an event with a live registration deadline and MCIA Contact Centre Supervisor, Neil Brown was thrilled with the outcome; "It was a bit like mission control at Houston just before 9am. We were all standing around nervously, but once we hit the hour, the registration pages were filling up and the system worked like clockwork. The spaces could have been filled twice-over within two hours."

Howard Dale, General Manager for Kawasaki and Chairman of the MCIA's Off-Road Group, which has organised the event, says; "We were overwhelmed by the response. We suspected the places might go quickly like last year, but we weren't sure 400 places would go quite as fast as they did.

"We have clearly identified a huge demand for this type of event. People are obviously very interested in off-road riding, but don't know how to get started and if last year's event was anything to go by, once people try it - they're hooked!"

Steve Kenward, CEO of the MCIA; "The MCIA is delighted in the interest this event has generated. Off-road motorcycling is the most accessible route to taking part in motorsport and the opportunity being offered has clearly captured the imagination of a lot of people, keen to try it for themselves for the first time".

Those who've missed out, are still encouraged to join the waiting list as the MCIA anticipates some spaces will become available nearer the date and anyone who registers is in with a chance of winning an off-road holiday with Trailblazer-pro in Spain, as well as getting tickets for this year's International Dirt Bike Show, which runs from Thursday 31 October to Sunday 3 November, at a reduced price, only available to those who register.
They will also be informed first about similar events in the future.

People who would like to add their names to the list should follow the registration link via: www.rideoffroad.co.uk