May 28 2013.

An intrepid bike rider from Aberdeen is on a one man mission to bring the Bridgestone brand to thousands of people across seven different continents, in a £1 million charity adventure in memory of his mum.

Bruce Smart has set off on a 75,000 mile journey across 84 countries in 18 months on a Suzuki GSX-R1000, one of the most inappropriate bikes imaginable.

The world famous tyre manufacturer has agreed to kit out Bruce's bike with its new BATTLAX SPORT TOURING T30 tyres for the duration of his journey, which offer improved handling and dry grip thanks to a new compound, construction and tread pattern.

The 36 year-old is aiming to raise £1 million for four different charities and dropped by at Bridgestone's head offices in Warwick to say thanks, as he begins his round-the-world mission.

Bruce, who will take a sabbatical from his work in the police force to complete the challenge, said he was inspired to get in gear by his late mum, who fought cancer for ten years before passing away.

He said: "Towards the end, we used to watch the Long Way Round TV programme together, which featured Ewan McGregor and Charley Boorman.

"I told her that I could do that and she said that I should. She told me to live life without any regrets as we only get one shot at it.

"I remember seeing her face beaming when I wore a set of bike leathers not long afterwards."

Bruce said that his track bike was hardly suited to the unforgiving terrain of Mongolia and will also be tested to the limits in Russia and beyond.

He added: "It is going to be tough and there will be lots of challenges. There is a short weather window that we have to negotiate to get through Eastern Russia and Mongolia, for example.

"I know that the bike will break down and the tyres will need changing regularly too. I will be telling Bridgestone where I am as and when I need new tyres, so it is nice to know they are right behind me.

"I'm hoping that some of the journeys will stay with me for life. I will be travelling down Route 66 not to mention the Pan-American Highway. They will be amazing experiences."

Bruce is raising money for The Children's Trust Tadworth, the Born Free Foundation, the Royal British Legion and St Christopher's Hospice.

For more information about his round-the-world bike ride, visit