July 25 2013.

The combined July/August 2013 issue of Motorcycle Trader is landing with the motorcycle trade and industry from today

Trader announces the launch of a new helmet brand to the UK by leading parts and accessories distributor Bike It. The Stealth helmet range has been developed by the team who were behind the Duchinni Italian helmet brand, and Bike It has a number of attractive margin and benefits packages to offer those dealers looking for something different to offer their customers. The current issue of Trader carries an introductory Stealth flyer and on pages 26 to 28 you can read all about the latest happenings at Bike It.

Elsewhere in the magazine, Trader discovers how French off-road clothing manufacturer Shot is targeting the UK via sole importer/distributor Feridax; David Bradford interviews Motorcycle Action Group president Ian Mutch to find out how MAG has grown over the past 40 years; Trader's Product Profile takes a look at the best portable security products currently available.

The News, Business News and New Products sections are packed with everything you need to know from around the industry and beyond and the invaluable Trader Business Journal covers how to write an employee reference and the power and perils of social media.

Regular columnists Williams, Klame and Sticky air their views; Sean Kerr provides a guided tour of Chinese manufacturing city Chongqing and Stevie Muir of the Motorcycle Industry Association outlines a series of upcoming Association induction seminars.

If you don't receive Motorcycle Trader but would like to, call the Trader team on 01273 616040 or email