July 26 2013.

Major changes are taking effect at Bike It. The firm has a spanking new distribution HQ, an all-new helmet line named Stealth and the exclusive rights to sell VR46 official merchandise alongside its range of MotoGP accessories and clothing.

Stealth will be Bike It's flagship helmet make, and the three-tiered range of budget, medium and high-end lids covering the disciplines of road, off-road and scooter, currently boasts 24 different designs.

The Stealth range will be available to all Bike It customers, but with a three-stage margin and benefits structure which will culminate with the appointment of Stealth Centres whereby partners can take advantage of a healthy trade margin, benefit from high-quality point-of-sale materials and gain priority on stock orders.

Stealth top-of-the-line All Carbon models will be used by the Yamaha Monster Bike It World MX2 motocross team next year, thereby making good use of Bike It's involvement with racing. Similarly, Bike It has renewed its relationship with 2011 British Superbike champion Tommy Hill who will be an ambassador for the company and work with its dealers for rebranding and personal appearances. Hill has also signed a 2.5-year deal to ride with Stealth helmets when he resumes his racing career next season, thus allowing Bike It to offer Tommy Hill race replica lids.

To find out more about the latest developments at Bike It or to enquire about stocking any of its products, call 02380 658 700 or email