July 29 2013.

Cheshire-based Armitt Leisure Supplies, the UK importer of Portuguese brand AJP, has announced that an agreement has been reached with Moto Novo, to provide a finance facility for its range of lightweight trail, enduro and supermoto machines.

AJP distribute through its 20-strong, and growing, dealer network, and the new finance deal is designed to attract increased brand interest and dealership traffic.

Moto Novo's recent announcement that it has set aside £25m to stimulate growth in the UK motorcycle market, coincides with AJP's desire to take a bigger slice of the growing trail and enduro sectors. With the overall motorcycle market continuing to fall by 10% year-on-year, the trail and enduro markets have so far bucked this trend with a 21.8% increase in registrations YTD, and a 16.7% increase in April alone.

With competitive finance rates from only 1.99% flat now available on AJP's hand-built European bikes for the first time, the small manufacturer from Lousada looks set for further success as it celebrates its 26th year in business.

Managing Director of AJP, Allan Seedhouse, explains: " This exciting offering from MotoNovo moves our already inexpensive bikes into the mainstream. We've negotiated a great flat rate deal which makes them eminently affordable, and customers will now be able to consider them as a viable second bike, which many dirt bikes are."

Press advertising of special deals on three of the bikes from AJP's extensive range will break in the coming issues of key consumer magazines.

For further information and AJP dealership opportunities contact Allan Seedhouse on 07736 002185, e-mail or visit

Pictured above: Allan Seedhouse of AJP shakes on the deal with Mark Duncan of Motonovo Finance