September 26 2013.

UK wholesaler Feridax has once again arranged dealer preview days, allowing dealers to preview new products at its Halesowen distribution base and headquarters. The West Midlands firm will host a round of special screenings from Monday 4th November 2013. Exclusive offers and product freebies, goodies and point-of-sale materials will be available to attending clients.

Feridax marketing manager Mark Ingleby said: "Demand for places last year was fantastic and attendance was up on the previous year - a trend we want to continue through the end of 2013 and into 2014."

Visitors can expect to see new product launches across the Feridax portfolio, including kit from Spada, Shoei, Caberg, Sidi and Shot, as well as its hard parts and maintenance ranges. Because the company is located close to the NEC, it is offering preview participants reduced-priced tickets for Motorcycle Live.

Dealers are advised to book early with their Feridax account manager, or by calling Matthew Hall in customer services on 01384 410384, or emailing info@feridax.com